Live (In-Play) Betting Strategy

In-play betting offers massive value and great excitement. Waiting until a match has started and you are able to bet after seeing how the teams play means you can make a better decision and then follow your team through the twists and turns of the match. It is incredibly thrilling. 

7 Most Important things in Football Betting

If you want to succeed and make profit betting on football, here are 7 most important things you should know:

Draw System with Progression

If you are looking to bet on draws and looking for a system that can work for you, here is one to try.

Home-Teams-Only Betting Strategy

The home-teams-only betting strategy has worked for countless number of people. However, to succeed with it, you need to be ready to study, analyze and find teams that perform really well at home. 

Top-Teams-Only Betting Strategy

Every league in world football has its top teams. In fact, in almost all the top leagues in the world, there are at least 3 teams that are better than the rest. In the top-teams-only betting strategy, you bet only on the top 3 teams in any of the top leagues and ignore all the other teams in those leagues no matter their opponents. 

Favorite-As-Insurance Betting Strategy

Favorite as insurance betting strategy has been used by many punters with incredible success. What it means is that you do two bets in which you repeat one team that is a huge favorite. The favorite is combined with different teams in each of the bets, ensuring that it works as your insurance. 

Sub-Accounts Betting Strategy

You can manage your money well and break even quickly by using the sub-accounts betting strategy. In this strategy, you divide your initial bankroll into three portions.

The 10-Percent Betting Strategy

The 10-percent betting strategy is a money-management system that ensures that you are not gravely affected by losses or carried away by wins.

Fibonacci Betting System

The Fibonacci betting system has a number of steps which you take depending on a loss or a win on your previous bet. The steps are 1—2—3—5—8—13—21—34. 

Over/Under 2.5 Goals Football Betting Strategy

Playing for number of goals means you can win your bets even when the favorite team loses. So what strategy should you use to win more bets based on goals scored? Here is one of the strategies you can use to win bets on Over/Under 2.5 goals.

Top 20 Soccer Betting Tips

Football betting is typically done by two categories of punters, those who are in it to win and those who are in it for fun. Nevertheless, regardless of what is driving you to bet, the aim is always to beat your bookie and see your prediction come through.

Minimum Bet Amounts, Paybill Numbers of All Sports Betting Sites in Kenya

(1)     Mcheza

Minimum stake for single and multibets: Ksh 50

Minimum stake for jackpot: Ksh 100

Safaricom Pay bill number: 295525

No paybill numbers for other mobile money services

Amazing Offers and Bonuses Offered By All Kenyan Sports Betting Websites

For sports punters who want high value odds, registering with several sports betting companies is a great way to exploit amazing offers whenever they are available. Different bookies offer different odds and by using different sites you can maximize your earnings by choosing the best odds available.  

List of All Football Betting Sites in Kenya

Looking for sports betting companies registered and licensed to operate in Kenya? Here are the major bookmakers authorized and regulated by the BCLB (Betting Control and Licensing Board) of Kenya under the Betting, Lotteries and Gaming Act, Cap 131, Laws of Kenya.

How to Bet On Football Matches

Betting on football matches is quite exciting when done well. In fact, gambling with moderation is a great way to earn money, enjoy your time and even improve your situation. For those who follow football leagues and have a good grasp of various teams, betting on football is a thrilling way to test your capacity to make correct predictions and will bring great joy and confidence if your predictions come to pass.

Betyetu: A Kenyan Sportsbook with Amazing Offers

Betyetu is a sports betting company licensed by BCLB to offer gambling and gaming services in Kenya. The company runs a clean website with several features to facilitate quick betting on football, basketball and tennis.

Betika: Your Most Reliable Sports Betting Partner

Betika has become one of the most popular sports betting sites in Lenya by offering a reliable platform and amazing odds. Betika offers lots of offers to new users as well as existing ones. Betika also offers attractive referral bonuses to customers who refer their friends to the platform. 

Elitebet: A Dedicated Bookmaker for the East African Market

Elitebet has been a major bookmaker in the East African markets for many years now. Boasting of two different websites, one for Kenya and another for Uganda, the sports betting company has tailored its services to meet the needs, money denominations and mobile carrier providers in East Africa. 

Mcheza: Making Sports Betting Easier, Simpler and Entertaining

The rapid growth and popularity of Mcheza is well beyond its years in the industry. Founded in 2015 and marketed avidly through rampant adverts, Mcheza found its footing in the Kenyan market quickly and became a major bookmaker within the first 6 months. 

Betway Kenya: The Place to Enjoy an International Betting Experience

Betway Kenya is a popular betting and gambling company in Kenya. It is part of the larger Betway Group that provides online gambling services across many countries with esteemed brands such as Betway casino, Betway sportsbook, Betway poker, Betway Vegas and Betway bingo. 

Betin Kenya: A Reputable Bookmaker with Several Betting Markets

Betin is one of the finest sportsbooks in Kenya. Available in Kenya as betin.co.ke, the company is one of the most active bookmakers since 2013. Betting is part of the reputable GoldBet Group, one of the largest gaming and betting operators in Europe.

Choosing the Right Sports Betting Company: What Makes the Perfect Sportsbook?

Achieving success in sports betting requires a number of ingredients. And one of the most important ingredients is the right sportsbook. With the right bookmaker, you will be able to get high-value odds, bet conveniently, follow match results with ease, and be guaranteed of your security as you make transactions online.

Bet365: Where Betting On Football Is Fun

Bet365 is one of the world’s top sports betting companies. The company offers a broad range of sports to bet on and a huge number of markets. On Bet365, you will find games from the European premier leagues as well as second and third tier leagues, with the English, Italian, Portuguese, German, Spanish and French leagues always featuring as the first category in the football section.

Unibet: A World Class Online Gambling Operator

Unibet has gained popularity among players across the globe because of its top-notch services. Founded in 1997 by Anders Ström, the gambling operator has grown by leaps and bounds owing to amazing promotions, safe betting platform, high-value odds and impeccable customer service. 

William Hill: The Place to Bet like A Guru

If you want the platform to help you actualize your dream as a punter, William Hill is the place to be. Commonly frequented by experienced punters, William Hill provides high value odds on a wide range of markets, making it easy for players to win loads of cash quickly. 

Netbet: The Classic Worth Your Attention

If you are a punter looking for an online bookmaker you can trust, then Netbet is perfect for you. Trust is a key ingredient in online betting and Netbet offers it in abundance. At Netbet, punters are the king and they are treated with courtesy and respect they deserve. Netbet has a 24/7 customer service and responds to customer queries promptly. Its website is also user-friendly and fun to navigate. So for Kenyan punters and those from other countries who are looking for a friendly and responsive partner, Netbet is worth a try.

A great track record

Netbet was founded in 1934 with the mission of offering a friendly and responsive platform for punters. Over the years, it has attracted millions of players from across the globe who finds its international and multicultural platform a wonderful place to try their luck winning bets. And by delivering very high quality customer-oriented service, Netbet has managed to cut out its niche in the wider global sports betting market. Netbet is also quite dynamic and often comes up with innovative solutions and creative options for its customers. At Netbet, amazing and courteous service makes winning bets even sweeter.

A wide variety of markets

At Netbet, you can find everything you are looking for. There are offers in the most popular sports, such as football, hockey, basketball, tennis, cricket, rugby and athletics. But there are also offers in the little-known sports and events. The betting company tailors its markets to address the need of players across the globe, so you will not miss even the least-talked-about events. The most popular categories are conspicuously displayed in the main section of Netbet website to make it easier for players to find them. But you will also find a casino, poker, bingo and other games on the website.

Attractive promotions and competitions

While almost every bookmaker tries to offer various incentives to their clients, Netbet goes beyond the ordinary offers. Here you can get a free bet for any swing event for as low as a deposit of Ksh 25. You just need to place your first bet of a minimum Ksh 10 and then you are ready to receive your coupon. There are also several competitions that you will like while the Netbet system is absolutely safe. On Netbet, you will not lose money on a wrong bet.  In fact, there are even options for cutting down your losses.

How to start playing on Netbet

If you want to play on Netbet, you must first register. To register, you will need to provide your personal details such as name, phone number, address, email address, date of birth and country. Once all these details are supplied, you will be provided with a link to follow in order to confirm your registration. You can then make your first deposit and start betting on your favorite sports. It is advisable that you begin by taking a look at promotional offers and take note of any that you can grab after your first deposit.

Why should you join Netbet?

Netbet has been in existence for a very long time, has a good reputation, and puts customers first. Likewise, the company has a broad range of markets in many sports, allowing punters from across the globe to bet on their favorite sports. The company is also quite innovative and comes up with great ways of improving player experiences quite often. Netbet can be accessed online from anywhere across the globe, so you can bet from wherever you are any time. Moreover, the betting platform is secure and you will not experience any problems using it. Besides, Netbet offers safe bets to punters, allowing you to recover your money or change your mind without losing money.

888sport: The Place Where You Feel At Home

Home is always the best. At 888sport you can find such a betting home, a site designed to make you feel as comfortable as possible. The site is not just a place to bet and wait for your winnings. It is a place to take comfort in a litany of events and offers. 888sport is a rich, trusted and proven brand that has sponsored top sports teams such as Sevilla Football Club and sporting events such as the 8-Ball International Pool Masters, World 8-Ball Pool Championships, 9-Ball World Pool Masters and 9-Ball World Pool League. On the platform you will have access to a broad range of sports markets, periodic promotions and a professionally designed website with a nice graphic design and pleasant and simple interface.

A history of offering comfort

888sport is not a new player in the market. It was founded in 1998 and registered in the UK. Currently, it has expanded its reach beyond Europe, thanks to the internet. For many uses across the globe, 888sport is a place to feel at home because it allows them to use their currency, whether the USD, GBP, DKK, SEK or EUR. The company is still working hard to expand its markets and broaden what it offers to clients.

What is on offer?

888sport basically provides betting odds on sports of various kinds. You can bet on football as the site offers daily prices on football matches across the globe. Other sports such as cycling, rugby, athletics, basketball, volleyball and tennis are also offered. For those who prefer the traditional card games, 888sport offers poker of various categories and poker tournaments for different levels. So on this site, both the amateur and the professional will have something to enjoy.

Promotions and offers

888sport provides amazingly high welcome bonuses to new users. So if you are looking for some cash to jumpstart your betting adventure, this is a site where you can get a substantial bankroll just from the welcome bonus. The welcome bonus is available to both traditional sports punters and poker and casino players. For instance, you can earn up to 140 Euros at the casino after meeting certain conditions. Likewise, you can earn up to 88 USD from poker after fulfilling certain requirements.

Starting out at 888sport

888sport is a great place for new players to try their luck. You only need to visit the site and register. During registration, you will enter your personal details, such as name, surname, telephone number, email address and date of birth. Once your account is created, you will need to confirm it by following a link sent to your email account. After that you can make your first deposit to make sports bets and play casino or just jump straight to play poker.

888sport is the place for a fascinating sports betting experience. For more information visit:

10bet: Unique and Unparalleled Bookmaker

10Bet is a unique sports betting company founded on the belief that players deserve more. The company does not just offer great prices in a wide range of markets, but also endeavors for fair play, leveling the playing field for punters and delivering a memorable experience. Betting on the 10Bet platform reduces the struggle against the bookie and allows you to get rich quicker!

Experience in the industry

10Bet was founded in 1997 to offer a different approach to sports betting. The dual motivators of the founders were a passion for sports betting and the need to respond to a higher purpose. Over the years, 10Bet has established a reputation as the site where punters are helped to achieve their dreams. The platform offers better prices, increased opportunities for players to win and incredibly high payouts. It boasts of a wide range of games, professional customer service and provides a pleasant experience to all visitors.

Tailored for everyone

10Bet is simply and easy to use. This means that it can be used by both beginners and advance players without problems. The list of games and various markets are listed out impressively. On the site, you can bet on football, volleyball, basketball, hockey, cricket, rugby, and cycling, among others. You can also play poker, bingo and casino, while in-play betting can keep your adrenaline gushing.

Amazing welcome and special offers

10Bet has great welcome offers for new users. As a new user, you have a wide range of special offers you can go for. For example, you decide to go for a certain amount of money on your first deposit or by referring friends. There are also special refunds on failed bets and the possibility of winning preset amounts of cash if you make certain types of bets. 10Bet promotions and offers are divided according to category and types of games, so anyone can access them easily and immediately find something appropriate.

Playing on 10Bet

To play on 10Bet, you will need to first register on the site. During registration, you will be provided with a form in which you have to fill in your personal details, your phone number, account number or address. After registration, you will need to make your first deposit and then begin to bet. It is worthwhile to check the promotions to ensure that you get your bonus soon after registration. Enjoy yourself.

10Bet loyalty program

If you are a regular player on 10Bet then you can access the special bonuses offered to loyal players. The most common loyalty program is that of bingo in which you gather your loyalty points and can redeem them for subsequent games. The loyalty bonuses can help you to win cash.

For more information visit 10Bet

Top 24 Sports Betting Companies in Kenya

Since 2013, betting in sports has increasingly become a sensational pastime for many Kenyan citizens. Many find it a great way to use their knowledge, prediction skills and passion of various sports to make valuable cash. To respond to the growing demand for sports betting platforms, many reputable companies have been licensed to operate in Kenya. Below is a quick overview of the top 15 sports betting companies in Kenya:

(1)     Sportpesa

Sportpesa is a great platform for betting on various sports especially football. Created in 2004, Sportpesa quickly grew into one of the most reputable sports betting companies in Kenya, becoming widely popular in 2013 after the launch of online betting. Licensed by the Betting Control and Licensing Board (BCLB) of Kenya, the Kenyan-based betting form provides a dynamic, easy-to-use and reliable betting platform. It offers betting markets on most of the top football leagues in the world, though other sports such as rugby, cricket, basketball and major tournaments are also offered. You only need to register either online (at www.sportpesa.com) or using your mobile phone (SMS number 79079 with pay bill number 955100), make your first deposit and then start you betting journey.

(2)     Betin Kenya

Part of the GoldBet Group which is one of Europe’s biggest betting and gaming companies, Betin is a sport, casino, racing and virtual game site operating in Kenya since 2013. A sports punter can register at Betin to bet on football, baseball, tennis, winter sports, golf, hockey, rugby, basketball and athletics, among others. By providing live (in-play) betting, Betin allows you to enjoy the rush of adrenaline as you test your luck on various sports.

(3)     Bet Yetu

Bet Yetu offers the convenience and efficiency of one of the simplest and most comprehensive betting platforms in Kenya. Registration on the platform is easy and quick via mobile phone and money can be deposited into the account immediately using mobile money platforms such as M-Pesa and Airtel Money. You can place your bets using SMS or by visiting the site directly to pick your selections. Bet Yetu offers very attractive bonuses on multibets and has a very dynamic jackpot.

(4)     M-Cheza

Launched in 2015 and promoted vigorously through advertising, mCheza quickly developed into a major player in the Kenyan sports betting scene. Owned by Julie Gichuru and family, mCheza capitalized on the growing interest among Kenyans by placing adverts everywhere, enticing many bettors who wanted a trustworthy alternative to Sportpesa. Today, mCheza is one of the names that can’t be ignored in the online betting scene in East Africa.

(5)     Betika

Betika stormed the Kenyan betting market and quickly became established as a major player.  To attract customers, Betika offers hefty bonuses to new users and attractive referral bonuses to those who direct their friends to the platform. Currently, Betika has cut out its niche in the market and built a list of faithful clients. The site offers a range of sports markets, with various football matches from different leagues across the globe on offer every day.

(6)     Elitebet Kenya

Elitebet is another rapidly growing betting platform that offers a range of sports betting markets to Kenyans. You can place bets either via a mobile phone or on the company’s website. The site allows people with low stakes to place bets and is therefore a great alternative for those who can’t bet on platforms requiring higher stakes.

(7)     Betway

The famous UK betting company has made massive inroads in the Kenyan market and is currently one of the main players. Licensed by the BCLB to operate in Kenya, Betway offers attractive odds and exciting promotions all through the calendar year. Customers can place bet using their mobile phones or can bet online on the company’s website. You can deposit a minimum of Ksh 10 on Betway while the minimum stake is Ksh 50. Betway provides a rich menu of sports events to bet on and also offers in-play (live) betting for those who would like to test their luck on ongoing events.

(8)     BetPawa

If you want to bet with as low as Ksh 1, then BetPawa may just be the right platform for you. Initially a household name in the Ugandan betting industry, BetPawa has expanded into Kenya, Tanzania, Nigeria and other countries, providing customers with a betting experience honed by over 25 years of operation in the industry. BetPawa offers a wide range of sports betting markets in football, tennis, rugby and other sports and provides attractive bonuses and promotions to clients.

(9)     Gaming International Kenya

Launched in Kenya in 2011, Gaming International Kenya is sports betting casino that caters for the betting needs of Kenyans. The casino provides a broad range of sports disciplines, such as formula one, local and international football, boxing, tennis, cricket and basketball.

(10)   Lucky2u

Lucky2u is a reputable sports betting company founded in 2010. Operated by Lucky To Your Limited, the company is licensed by the BCLB and allows players to place bets on a variety of sports, such as football, basketball, golf, tennis, volleyball, among others. Users can bet online or use SMS to bet. There is also the option of live betting which is ideal for some bettors.

(11)    Just Bet

Justbet is an international betting company operating in Kenya. It offers a wide range of betting options for punters across many sports disciplines. Betting is via the internet and you can enjoy live betting as well as a range of bonuses.

(12)   Energybet

This is another prominent international betting company that Kenyans can access and bet online. It is a cutting edge casino offering gaming and sports betting. The company offers a wide range of markets, incredible bonuses and exclusive promotion codes. The online betting platform is modern and dynamic, allowing players to access games and odds with ease.

(13)   Eazibet

Registered as Dreamcall Limited, Eazibet is a sports betting company licensed to operate in Kenya by the BCLB. It offers odds on a wide range of sports events which can be wagered on either online or via mobile phone. The company also offers attractive bonuses and a responsive customer service that keeps clients hooked.

(14)   KenyaSportsBet

Kenya Sports Bet is a licensed betting company launched in Malindi, Kenya, in 2001. The casino offers tax-free odds on a wide range of sports activities, such as football, tennis, formula one, cycling, skiing, and motorcycling, among others. Players can bet on final results, number of goals, double chance and double result, etc. Kenya Sports Bet offers highly competitive odds and operates 24/7.

(15)   William Hill

While William Hill is licensed by the UK Gambling Commission, it international nature means it has a huge impact on the Kenyan market. Kenyan bettors can access the platform online and deposit money using their e-wallets, maestro, debit and credit cards or bank transfers. William Hill is quite innovative, offering sports, casino, financials, poker, bingo, Vegas and Macau, among others. Minimum deposit on the platform is $10 (around Ksh 1000) while minimum withdrawal is $20 (around Ksh 2000).

(16)   Bet365

This is another rich international betting company that is accessible to Kenyans through the internet. Licensed by the UK Gambling Commission, Bet365 offers four major betting categories: sports, casino, poker and financials. The sports activities cover football, tennis, hockey, basketball, cycling, and baseball, among others. Kenyans can deposit money on Bet365 using international money transfer methods such as Neteller, Skrill, Paypal, Visa and Maestro and claim a free deposit bonus of up to €50. The bookmaker has exceptional customer service with helpline via chat, email and telephone available 24/7.

(17) Ladbrokes

This is an amazing football betting platform that can enable you to conveniently place bets on international football. The site offers a wide range of matches, great bonuses and utmost security. All you need is register, deposit your money and begin betting. When you sign up, you get up to £50 of free bets, which is accessible through a promo code and received immediately after making your first bet.

Other sports betting sites commonly used in Kenya are:

(1)     Betfair

(2)     Bwin

(3)     Paddy Power

(4)     Unibet

(5)     Netbet

(6)     888sport

(7)     10bet

Are you looking for the right betting company for your needs? Visit any of the sites listed above, register, make your first deposit and begin your betting adventure.